We came across this video on the making of a Honda advert……this gives you an insight into the creativity and ingenuity of some video production companies. Just amazing - click the image to watch on YouTube
On Thursday 17th October Jovan went along to the Menzies Accountancy Big Event - a great networking event for local businesses with guest speaker the Rt Hon Alistair Darling MP - he was talking about the economic opportunities for small businesses at this time. He didn’t really answer anything because he’s a politician, but most importantly here are a few photos from Mercedes World which is really, really cool!
Here is an amateur iPhone video on how bread is bagged……the professional edit is a couple of weeks away!
Yesterday (26th September) we were shooting another client testimonial video for one of our most valued customers, Pegasus Software. We were shooting the video at a business called Ibonhart in Norwich, who make really high end automated bread slicing and packaging machinery - now you may roll your eyes and say that it does’t sound interesting, but I can assure you that it is! You MUST have picked up bread in the supermarket and wondered just how they managed to slice it and get it in the bag so accurately!!! Well I have!
Anyway, for those regular followers of the Square Daisy blog, we have another great customer called Omron who essentially provide really complex components for industrial automated machines. Well when we rocked up yesterday - the machines that Ibonhart were building had PLC’s (Programmable Logic Controllers - NERD) by Omron powering them so I was able to talk with some confidence about their stuff and direct the video very effectively. Now it has just dawned on me that this story was far more interesting in my head than actually written down, but there you go!
Anyway, here are some pictures from the shoot so you can see ‘part’ of the machine that sorts your bread out - this bit is the bagging section……an arm pushes the loaf through, an airpipe blows up a bag and the bread flies into it. The bit before slices it and the bit after seals the bag…..alas the beginning bit and the end bit were still being built so you’ll have to make do with the middle bit!
Blog by Jovan Maric
On Wednesday we had a meeting with one of our valued customers, Halcyon Software, at their Peterborough Head Office. Halcyon are a multinational software development company supporting businesses with automated and monitoring software to make sure their businesses run smoothly - its very teccy (so I won’t go any further with my explanation!) but very interesting.
We worked with Halcyon earlier this year to support them with a marketing video to help them launch their latest product - Task Supervisor - globally, which was a great project and went down very well, but that isn’t the purpose of this blog!
In their offices, they have an actual, genuine Dalek from the TV Series, Doctor Who. I have to admit i’m not a Doctor Who fan myself, but I did grow up in an era where Daleks were actually quite scary and we all knew what they were. It was therefore of nostalgic magnificence that I got to see a real one…..and learned some of the tricks behind it!
Here are some headlines:
01 - It won’t fit through a door of normal width
02 - The orange light on the side of the ‘head’ is from a Morris Minor
03 - The right arm is an actual plunger (why were we scared?)
04 - The left arm is pretty much a loo roll holder
05 - They are piloted by dwarves who sit on a seat inside the Dalek
06 - the arms are moved by….wait for it……COATHANGERS
07 - Norwegian business people love Daleks
So there we are, 7 secrets to the Dalek! And we thought that the production budgets for BBC weren’t generous!
To see the Task Supervisor video, click on the image below.
by Jovan Maric
Last year Square Daisy was involved in tendering to deliver a full marketing project for a membership organisation called the Combustion Engineering Association. The brief involved a complete overhaul of the branding (which was very dated), conception, design and delivery of a new website and production of a web video to aid rapid understanding of the proposition to new members, but also increase existing members’ understanding of the range of benefits that they already enjoy. Another key part of the project was to deliver a more outwardly professional and up to date presence for the CEA.
A key element of the new website was an engaging video to aid in rapid understanding of what the organisation did, offering a first step on a user journey through the site that was always built on the principles of enthuse, educate and engage - converting new members creates a stronger organisation and the site was heavily focussed on ensuring users were aware of the call to action they were expected to make, with full knowledge of the benefits that would bring.
Click on the image to view the video
The whole project was a huge success, with some challenges along the way, but the feedback that is coming from members and new visitors is extremely positive and the take up of members to contribute content to the site has been phenomenal. Working with any membership organisation will throw up one or two issues, with design by committee never being an ideal way to work, but working alongside David Kilpatrick (Director of CEA), Julie Kilpatrick (Office Manager) and Sam Thiarra (Chair of Sales and Marketing Working Group) any challenges were managed smoothly and we arrived at a destination everyone was happy with.
The engagement of the new site has been so good, we’re already talking about version 2 functionality!
Have a look at the site here
Scrolling through the Twitter feed this afternoon while tucking into a Bramley Apple Pie, I came across a tweet posted by Twitter Ads UK. Now I can’t take any credit for the original post which can be read here but I just took an extract from the end of the blog which gives some really interesting metrics and insights into the power of video through social channels to drive engagement in your product or service.
Traditional marketing channels can be expensive and as a famous businessman once said “50% of all marketing is a complete waste of time…..I just wish someone could tell me which half!”
Because of this using social channels to build a global distribution network enables you to reach a huge number of potential customers at relatively little cost per view - by leveraging other people’s networks.
I will be the first to declare that social media is by no means the answer to your sales and marketing challenges, however by throwing this low cost, ubiquitous tool into your marketing mix, you might just boost your levels of engagement without adding more cost to your marketing budget.
Interesting extract below.
Twitter video insights
1. Twitter users love video
Tweets containing video have strong engagement rates, with 42% likely to retweet, reply, or mention brand Tweets that contain a fun or interesting video.
2. Videos are easily shareable
Videos integrate seamlessly into a Tweet, and every Tweet is instantly shareable. Make sure you devise a hashtag to organise the conversations around the video campaign and messages.
3. Promoted products amplify your reach
Use Promoted Tweets and Trends to help surface and amplify your message. Combine with interest and keyword targeting to hit the right audience.
4. Get creative with Vine
Vine lets you create six-second looping videos that are instantly shareable on Twitter. And if you really love it you can Re-vine!
If you’re interested in developing a cost effective video to explain your product or service, to house on your website to increase engagement and be shared through social channels to increase coverage at no additional cost, drop us a line at email@example.com - we’re a friendly bunch and happy to just have a conversation. We even bring donuts!
One day location shoot using a two camera solution (Canon 5D MkII), full audio kit and lighting. Post production completed using Avid with library music as audio bedding.
The CEA is a membership organisation supporting businesses and organisations involved in Combustion Engineering. Following a redevelopment of their website, they were looking for a video to explain the key benefits of membership delivered in an interesting but succinct way. We decided to deliver a motion graphics piece that brought the value of these benefits together, working in harmony like a finely oiled machine. The video was created using after effects and assets developed as vector graphics in illustrator.